Competition Marketing
We’re going to let you in on a strategy which catapulted our little startup to profitability in a very short period of time,
and at a very low cost. We call it: Competition Marketing. And we’ve done it not only
for ourselves, but also for large MNCs like Microsoft, schools, government agencies like
the Energy Market Authority (EMA) and even non-profits like the ASEAN Foundation. Competition
marketing we’ve discovered, is the quickest and most cost effective way to build brand
awareness, ensure customer loyalty, and increase an existing client base.